Sunday, March 8, 2009

SEO Writer Reveals Techniques Used by Internet Marketing Firms to Generate Traffic

3-for-1 Blog Posts: One of my clients uses my competence as an
SEO writer in the following way: He hires me to write blog posts for three separate blogs. While I write nine posts - three for each blog - there are only three main articles.

You see, I write one main post, then rewrite it two more times. I say the same thing, but just in a different way. In this way, he gets a 3-for-1 blog posts that allows him to drive traffic to his sites in a couple of different ways.

He uses the posts to submit to article marketing directories, post on a website and to post on a blog. One article generating traffic three different ways - this saves time and money.

Become an Industry Leader: Another client relies on my skill as an SEO writer to generate abstracts of articles from industry-leading publications in their niche.

This drives traffic in two different ways:

(i) it positions them as a go-to source of information, making clients return again and again. Instead of reading long articles from various different publications, clients return to their site again and again to bone up on pertinent information;

(ii) The client gives me a keyword phrase to write around. This drives traffic from the search engines to their site on a continuous basis. I write anywhere from three to six abstracts a week for this client. This means their site is constantly being updated with fresh, relevant information. Talk about generating search engine juice!

Keywords Drive Traffic: If you don't take the time to figure out keywords for every article, blog post and updated page on your site, you're really missing out on traffic. A skilled SEO writer can help you choose keywords if you don't know how, or have to time to devote to the process.

The bulk of clients who hire me as an SEO writer order keyword-driven text. Even web content you wouldn't think to optimize, they optimize (eg, press releases).

The Key to Increasing Web Traffic: Just in case you haven't noticed, the running thread in all of these lessons is fresh content - produced by an experienced SEO Writer -- that is optimized for search engines. This is the key to driving traffic to your site.

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