The meta description and keywords tags are often seen as some of the most basic ways to optimize. But are they so basic as to be obsolete?
$5.75 Billion Spent on Search Advertising in 2005
January 10, 2006 | Category: Search Engines, SEO NewsA recent study by the Search Engine Marketing Professional Organization (SEMPO) has found that advertisers in Canada and the United States spent $5.75 billion on search engine marketing campaigns over the past year. This marks a 44% increase over the 2004 figures.
Beware of “Little” Keywords
December 12, 2005 | Category: Page OptimizationWhen you’re looking for terms to optimize for, especially primary keyphrases, it is generally a good idea to stay away from “little” keywords, such as the, and, or, for, etc.
How to Properly Utilize Headings in SEO
November 10, 2005 | Category: Page OptimizationSo we all know that the title is the most important single element to optimize on a page, but it’s all to easy to forget the power of headings.
The Truth about Hyphenated Domain Names and SEO
November 3, 2005 | Category: Page Optimization, Search EnginesMost people understand the benefits of having keywords in a domain name, but one question that is asked in forums is whether it is necessary to seperate keywords with hyphens.
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