Night of the Living Dead Web Site...And How to Breathe Targeted Traffic Into It!

Are you sitting comfortably?

Then I'll begin.

It was a night like any other. Not a creature was stirring. But...

If you listened carefully, you could hear the haunting groan of frustration and disappointment coming from the home of many a weary web site owner.

They come home from the job they hate, check their web stats, hoping to hit the big time and see an avalanche of targeted traffic visiting their site.

And what do they see?

Nothing.

They refresh the page, maybe that's the problem?

Dead.

" No! ", they scream.

" This can't be! I've spent countless hours and money I really don't have on creating my personalized, ultra cool web site, "alive" with the latest graphics, bells and whistles...

Surely people will flock to it? "

Well...

No. You see, that site looks alive on the surface but dig a little deeper and you'll find no vital signs.

You've just experienced the ...

Night Of The Living Dead Web Site

No matter how much you spend on your web site, or how cool your graphics are, no one will visit you, much less buy from you if you don't know how to drive targeted traffic your way.

To revive your "Living Dead Web site" with quality, targeted traffic you need to:

Keep Your Friends Close...And Your Enemies Closer

Make sure you know who your web site is aimed at.

If you don't know who your target market is, you're wasting valuable time and energy. Many web site owners build a site based on what they are personally interested in, without doing the necessary market research.

Then they wonder why nobody shows up.

Nobody asked for it, so why should they?

Also, find out what your competition is doing, check if it's effective then try to improve upon it.

Find Your Main Squeeze

Build a squeeze page on your site. This is a page containing fields that your visitor can fill in to get a free report, an ebook, anything with value you can exchange for their details.

You can then promote products and services to this list of qualified prospects. Your list, if you treat them well, will trust your recommendations and are much more likely to buy than someone stumbling onto your site at random.

Life Imitates Articles

Writing and submitting articles can generate targeted traffic to your site while establishing you as an authority in your field and building your reputation.

Your articles will be " brought to life " as they are used by article directories and other web site owners searching for content. Even one well written article can multiply virally through the web, which will increase your traffic.

Because your link is placed in your signature box at the bottom of the article, readers have the chance to click on it and get to your site or squeeze page.